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Decor graphics town square theme11/8/2022 ![]() ![]() The work of several months is compressed into several days on site where we “land the plane” before we “get back on the plane.” Design Day, site carrying capacity, throughput, and creative possibilities are explored to challenge, inspire, and transform, while ownership and excitement are garnered among core stakeholders. ![]() In this critical step, we work with you and the team of core stakeholders to conceptualize, understand, and articulate the placemaking implications of your unique vision, mission and purpose.īased on Walt Disney’s “lost weekend” with Imagineering legend Herb Ryman, we develop the master plan, storyboards, and a three-dimensional perspective in an interactive workshop. Whether we are master planning a 1,000 seat venue, a 10 minute attraction, or a 100 acre theme park, our strategic design starts with a “BlueSky” workshop. We synthesize the right mix of site, story, and economics into a Master Plan that informs every one of thousands of design and development decisions throughout the life of the project. It's the yin and the yang, the head and heart working in perfect unison. This gives our clients the financial underpinning of the creative vision. We combine psychology, financial modelling and deep operational experience to produce the feasibility studies and marketing strategies that underpin our creative work. When we create a Strategic Plan, we not only dream up what your facility could be ten years from now, but generations into the future. We also provide our clients with Guest Experience Audits, Location Assessments, Expert Consultancy, and IP expertise and recommendations. Our uniquely diverse team strikes the balance between left and right brain, approaching the strategic planning process from spatial, operational and story-development perspectives. This approach ensures that all creative efforts are aligned to business goals and requirements, so the right decisions are made at the right time. This is the storyteller’s perspective we apply to the unique combination of Brand and IP Strategy, Master Planning and Feasibility Studies that we call Strategic Storytelling. Storytelling is the creative combination of art and science, where form follows fiction and story shapes space. ![]()
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